Magic happens outside of your comfort zone and at the Durban University of Technology 3rd year studio, where the Collective’s Trigger team delivered pure gold.

The team gave a talk to 2nd and 3rd year students and lecturers about online marketing, brand sentiment and analytics.

DUT Studio Head, Dennis Purvis, said the presentation was invaluable to students, who are putting together a strategy for a brief with online marketing as one of the main components.

“We have a sign outside the 3rd year studio, ‘Magic happens here’ and that is exactly what you and your team gave us yesterday. Your insights and information were pure gold. Great context, strategic, relevant and insightful content, and delivered in a relaxed, interesting manner which ensured knowledge transfer and opened the students minds to what is possible.”

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