World Hand Hygiene Day is a World Health Organisation (WHO) initiative aimed at driving awareness among health care workers of the vital role correct hand washing technique plays in fighting infection.
When the Twinsaver Group tasked us with creating a Hand Hygiene Day awareness campaign for 56 Life Health Hospitals and clinics countrywide, we had to take into account the very diverse audience in these facilities. Theatre sisters and ward staff, cleaning and maintenance personnel, along with patients and visitors all needed to understand and engage with the message in a memorable fashion.
Our solution was to encourage people, quite literally, to actively get Hands On for Hygiene with a simple, effective message that had broader traction online beyond the site-specific activity.
Watch Life Health Hospitals Get Hands On for Hygiene here.