Dunlop #SafeSmartSexy integrated digital campaign
We were tasked to develop a Women’s Month campaign for Dunlop Tyres, with the objective of growing the number of women fans and followers on the digital and social media channels we curated and managed for South Africa’s ‘most connected tyre brand’.
The campaign idea was sparked by insights that revealed that ‘Smart is the New Sexy’ and a recent study which found women to be safer, smarter drivers than men. Game on!
We invited women to celebrate this proposition, sharing their #SafeSmartSexy photos on Dunlop social media channels with posts pulling through to Dunlop’s website. The campaign’s reach was extended via regional radio, fun street corner activations, and visibility at Dunlop dealerships.